The iconic GMA News branding for the Kapuso Network’s commitment to reporting relevant news and providing serbisyong totoo to the Filipino people is officially back.
The network has officially revered to their former branding as announced on March 30, 2026; that is after using GMA Integrated News since October 2022.
The rebranding highlights the company’s reaffirmation to the “Serbisyong Totoo” promise; with the defining statement “Walang Kinikilingan. Walang pinoprotektahan. Noon at ngayon, Serbisyong Totoo.”
Kapuso PR has disclosed that the move was to strengthen the media company’s legacy and sharpen its identity in an evolving media landscape.
GMA News ushers in a renewed era this year as part of its enduring commitment to its core mission: delivering truthful, balanced, and credible journalism to Filipinos around the world.
The company has over 1,000 journalists, staff, and crew across platforms.
It could be noted that the network has started using the GMA Integrated News in 2022 following the retirement of Marissa Flores.
Under the leadership of Oliver Victor Amoroso, GMA Public Affairs was split into a separate division. Goal is to emphasize the combined resources of its television, digital radio, and regional platforms as a singular, multi-platform news operation.
Nevertheless, it was reverted back to GMA News this year.
The company’s flagship newscast is 24 Oras which is anchored by Mel Tiangco, Emil Sumangil, and Vicky Morales. Other newscasts include 24 Oras Weekend, Saksi, GTV’s Balitanghali, State of the Nation, Dobol B TV, and Regional TV News.
Regional news programs are GMA Regional TV One North Central Luzon, GMA Regional TV Balitang Bisdak, GMA Regional TV One Western Visayas, and GMA Regional TV One Mindanao.
The company has 21 radio stations nationwide, and is active on social media through platforms like Facebook, Instagram, YouTube, X and TikTok pages.
“Through this renewed direction, GMA News reaffirms a trusted and familiar identity while continuing to evolve in the digital age through innovative, multi-platform storytelling – grounded in the same core values it has upheld through the years,” part of the PR reads.
